Li Honghai: Changes During The Production Problems And The Development Of Hd
Of: Central TV station Li Honghai
A full high-definition Make Direction of development can not be avoided
By SARFT as the "digital development, the industry-year" 2004 has been in the past, in this year, China Broadcasting TV industry has been rapid development of digital media technology in the field of professional video and audio broadcasting technology has become mainstream in the future. With the 2008 Beijing Olympics Will close, and China's first digital high-definition channels on air, high-definition program production and broadcast in the country's major television stations have been put on the agenda.
The current global situation, 90% of the U.S. market began to produce high-definition television programs broadcast in 55% of HD programming, including prime-time broadcast HD programs accounted for 85%. Although the high-definition standard in Europe has not been set, but has a large-scale production of high-definition programming. Japan will begin in 2006 full high-definition broadcasting, mainly used in broadcast and other news and sports.
HD program production in China in 2004 doubled compared to 2003, program production company aimed at the future high-definition market, high-definition programming next year this amount will be increased substantially. Meanwhile, many domestic high-definition television, are speeding up the pace of building. CCTV has a 400 square meters in HD Studio Based on the new 800 square meter high-definition studio will put into use to provide special classes for the HD channels, variety type show.
Thus, high-definition era than many people think faster, HD tide, full HD production has shifted the direction of development can not be avoided. This year's BIRTV get the full expression.
BIRTV in 2005 one of the most obvious phenomenon is the number of participating manufacturers have pushed their own high-definition main products, whether early or late recording device production equipment. Post-production, especially in the field of non-linear production, some of the board through a simple upgrade to complete the program from SD to HD programming capacity upgrades, such as AVID , AUTODESK (original DISCREET), QUANTEL companies such as nonlinear editing and high-end compositing system; there is a direct high-standard definition programming into one, such as Apple Computer The company's Final Cut Pro HD and Shake, Motion series software.
2 from SD to HD transition period of reform issues and challenges facing
From SD to HD is a revolution in radio and television industry, involving broad, far-reaching, from now to 2008, can be called a transformation stage, the standard definition and high definition production will be made to continue to coexist for some time, but who are the future The King has no doubt.
Building at this stage production of non-linear editing system, should not only to meet the needs of the current standard-definition programming, but also directly with a simple upgrade or a high-definition television program production capacity to meet the needs of future development. As the HD production of the preparations for the program source and the entire process is different from the previous standard definition production, we can not through a device in the future to achieve a systematic updating of the overall cross, should be started from now on, from the equipment, personnel, Organization Structure and Workflow And other aspects of the ongoing adjustments and preparations to build the basis for high-definition production to meet future challenges.
Therefore, taking into account the above Ji, the change at this stage, we have non-linear editing system of choice can produce a high SD compatible system , the assurance of the system equipment have longer life cycle, while staff of operational experience and skills can also be given full play. This is to complete the task at this stage of the standard definition production, but also to smooth the transition to the future of HD production.
3 SD-compatible deployment of high-cost production system, production of ideas
Given the current development of China's current reality and the capacity at all levels of television stations, in building a high-SD-compatible production systems, we proposed CCTV Ding Wenhua chief engineer of "low-cost production," the guiding ideology, which is very visionary.
A full high-definition Make Direction of development can not be avoided
By SARFT as the "digital development, the industry-year" 2004 has been in the past, in this year, China Broadcasting TV industry has been rapid development of digital media technology in the field of professional video and audio broadcasting technology has become mainstream in the future. With the 2008 Beijing Olympics Will close, and China's first digital high-definition channels on air, high-definition program production and broadcast in the country's major television stations have been put on the agenda.
The current global situation, 90% of the U.S. market began to produce high-definition television programs broadcast in 55% of HD programming, including prime-time broadcast HD programs accounted for 85%. Although the high-definition standard in Europe has not been set, but has a large-scale production of high-definition programming. Japan will begin in 2006 full high-definition broadcasting, mainly used in broadcast and other news and sports.
HD program production in China in 2004 doubled compared to 2003, program production company aimed at the future high-definition market, high-definition programming next year this amount will be increased substantially. Meanwhile, many domestic high-definition television, are speeding up the pace of building. CCTV has a 400 square meters in HD Studio Based on the new 800 square meter high-definition studio will put into use to provide special classes for the HD channels, variety type show.
Thus, high-definition era than many people think faster, HD tide, full HD production has shifted the direction of development can not be avoided. This year's BIRTV get the full expression.
BIRTV in 2005 one of the most obvious phenomenon is the number of participating manufacturers have pushed their own high-definition main products, whether early or late recording device production equipment. Post-production, especially in the field of non-linear production, some of the board through a simple upgrade to complete the program from SD to HD programming capacity upgrades, such as AVID , AUTODESK (original DISCREET), QUANTEL companies such as nonlinear editing and high-end compositing system; there is a direct high-standard definition programming into one, such as Apple Computer The company's Final Cut Pro HD and Shake, Motion series software.
2 from SD to HD transition period of reform issues and challenges facing
From SD to HD is a revolution in radio and television industry, involving broad, far-reaching, from now to 2008, can be called a transformation stage, the standard definition and high definition production will be made to continue to coexist for some time, but who are the future The King has no doubt.
Building at this stage production of non-linear editing system, should not only to meet the needs of the current standard-definition programming, but also directly with a simple upgrade or a high-definition television program production capacity to meet the needs of future development. As the HD production of the preparations for the program source and the entire process is different from the previous standard definition production, we can not through a device in the future to achieve a systematic updating of the overall cross, should be started from now on, from the equipment, personnel, Organization Structure and Workflow And other aspects of the ongoing adjustments and preparations to build the basis for high-definition production to meet future challenges.
Therefore, taking into account the above Ji, the change at this stage, we have non-linear editing system of choice can produce a high SD compatible system , the assurance of the system equipment have longer life cycle, while staff of operational experience and skills can also be given full play. This is to complete the task at this stage of the standard definition production, but also to smooth the transition to the future of HD production.
3 SD-compatible deployment of high-cost production system, production of ideas
Given the current development of China's current reality and the capacity at all levels of television stations, in building a high-SD-compatible production systems, we proposed CCTV Ding Wenhua chief engineer of "low-cost production," the guiding ideology, which is very visionary.
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