The Casey Bullying Saga - Why Channel 9 Needs To Put Their Stuff Online
It all started with a kid being bullied in school, nothing unusual, especially in the Western suburbs. However things took a turn for the unexpected when the bullying vicitim retaliated in spectacular style. The whole incident was filmed and before long the video had become a viral sensation.
http://www.youtube.com/watch?v=isfn4OxCPQs&feature=related
Channel 9 were quick to get an exclusive interview from the kid who had delivered the body slam, Casey Heynes. The video below is quite long but interesting:
http://www.youtube.com/watch?v=Pm4hrxkqG3M&feature=related
A Question of Copyright
Notice something where you watched that. From a YouTube clip embedded on this website. However who has the copyright? Channel 9. So how come the whole thing is online?
The answer is because Channel 9 has still not made a lot of their content available online. Here's the challenge they face:
A lot of their money comes from television advertising. They're creating content that people want to see however they don't have the know how on how to shift their revenue streams to their online content. After all what's the difference between advertising to someone online and off? Pretty similar. The great thing is that once you put something online you can collect advertising revenue from the video forever.
Even though Channel 9 has an ACA section which hosts various videos the Casey interview has still not been uploaded. What this means is that their content has been viewed over a million times on YouTube without them collecting any revenue.
You can't fight them, so join them
Here's the problem. You can't ignore YouTube. It's unfair in a lot of ways but that's life. If you have valuable content and you don't go into a profit sharing agreement with YouTube, someone will take your content and put it up for free. It's a problem that many content creators have had grievances with including Howard Stern, the proclaimed 'King of All Media' in America.
The Viacom Case
Viacom, one of the largest media companies in America attempted to sue YouTube for copyright infringement and failed. The reason that nothing can be done is because YouTube doesn't post the videos themselves, instead the videos are put up by YouTube users, with YouTube simply playing the role of host. What this means is that YouTube is not personally responsible for any copyright infringement on its website. Pretty good loop hole right? Well it may be something that Channel 9 is unhappy about but as they say, if you can't beat them, join them.
Read the full articlehere
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